Unhookable
Brand Style Guide
A practice in becoming centered, grounded, and directing your energy where you want it. An invitation-only collective of creators practicing and selling together.
Color Palette
Forest Green
Terracotta
Dark Brown
Cream
Accent Gold
Typography
Becoming Unhookable
Join the Practice
This is body text using Open Sans Regular. It's designed to be highly readable and warm, supporting the grounded, intentional philosophy of Unhookable. This font is used for all longer-form content, descriptions, and explanatory text throughout the site.
Use this for labels, captions, and metadata.
Logo Concepts
Broken Hook
Simple, direct. Hook breaking into freedom.
Hook Transforms
Hook becomes spiral. Breaking into emergence.
Rooted Mark
Line breaks with roots. Grounding + liberation.
Circle Break
Circle breaking upward. Emergence + freedom.
Our Approach
Practice Together
We're not just selling. We're practicing becoming unhookable, together as a collective.
Collective Visibility
When one creator is seen, we're all seen. The practice strengthens through visibility together.
Keep 85%
You keep the vast majority of every sale. Only 10% to operations, 5% to regenerative projects.
Transparent Economics
See exactly where money flows. The regenerative fund is completely transparent and collaborative.
Regenerative Impact
5% funds projects that support regenerative culture, bringing the practice into the world.
By Invitation
We're selective. People join who are aligned with the practice and the vision.